Launching a business-focused website is not a simple task, as you must build your online destination with commerce, search engine optimization, security, and other factors in mind. For a rock-solid website foundation that can withstand high traffic volumes and let you install your own scripts, however, a dedicated server is an easy choice—if you can afford one.
The answer to this question largely depends on two factors. Are you new to server technology and not very interested? In this case, Windows is the easiest option to get where you want to go. Do you already have experience with Linux or would you like to familiarize yourself with this operating system? If so, Linux gives you more freedoms to configure your server, and you will be using an operating system that is less vulnerable to attacks from the Internet. Linux is also open source and therefore free.